our story
smart
smart, a dream come true
My name is Pauline, I am 33 years old, I live in Lyon and I am going to tell you the how and why of Maline's birth.
who am i ?
I am Pauline, the founder
After my studies, far from my family, I sail and capsize for Oceania then for Asia. In Australia, I am a construction worker and I take the controls of the Fenwick. In India, I get my yoga teacher diploma. In Thailand, I learn foot reflexology and Thai massage. A globetrotter at heart, I like to get out of my comfort zone. Challenge my physical, inner and contextual balance. How? By doing what makes me happy and giving myself freedom.
Before, during and after my escapes and my salary experiments, I am constantly assailed by my ideas for entrepreneurial projects.
Very sensitive to the circular economy, I want to think of everything from A to Z and it was during my last expedition to New Zealand, in 2017, that I discovered the principle of recycled fabrics from marine waste.
“Hello, I'm made from fish nets”
One day I came across this slogan
"Hello, I'm made from fishing nets"
This slogan from an Australian swimwear brand resonates like an invitation to get started... I think it's great that it's possible to include an ecological action that is useful to people and the planet in one of the most polluting industries in the world. And since I couldn't find a bodywear brand that "ticked all the boxes", in my opinion, I decided to create it to participate, at my level, in a return to "the real".
the birth
From there were born the beginnings of Maline
I am maturing the project, keeping in mind the idea of creating a responsible brand, with a rational production approach : from the thread to the end of the product's life and inclusive!
Highlighting different beauties, different body shapes, offering more sizes, it is the representation of the women around me and the different cultures that I have experienced while traveling that is just as important to me in this project. I talk about it around me, to my entourage, to my friends' friends and to all the women I meet! I feel that the project is generating a lot of enthusiasm.
Very sensitive to the circular economy, I did my best to build the model in a logic of responsible production.
I am launching Maline in April 2020.
Maline has a crowd of ideas in her head, and in her heart the dream of a better world.
evil intention
Maline has as a second skin an ethical model, respectful of people and the environment . But also the desire to develop products in collaboration with you ! Thanks to our questionnaires, to make sustainable, ethical and comfortable pieces for a maximum of body types.
the team
behind the scenes
Today, we are a very small team of 5 people!
Pauline manages the company, developments, production, strategy, accompanied by Constance, who takes care of communication. Nadège takes care of customer service, and Lucie of content production. Finally, Pauline's mother helps us prepare, with love, your orders ♡
Any questions? Don’t hesitate to write to us at: bonjour@maline-bodywear.fr ♡